Selecting a media buying Company can be a difficult and confusing task. This report provides guidance in selecting the buyer that's ideal for your organization.
1. Cost
As a general rule, media buyers and advertising agencies receive a 15% reduction from radio and television stations. Discover more information about media buying company by visiting https://www.tvamediagroup.com/.
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It follows that an ad you'd purchase for $100 will cost the purchaser only $85, the gap being kept by the purchaser as payment for services. Because of this, using a media buyer should not cost your business any more than doing all the work yourself.
2. Media Strategy vs. Media Placement
Some of the clients from which we purchase media for the companies are extremely educated and some, quite frankly, aren't. That is okay, but you will need to be sure that you know where you fall in that category.
3. Experience
As mentioned previously, anybody can purchase media. Obviously, you want somebody who will get one of the very best placements for the best possible cost. Unfortunately, it's hard to gauge a fantastic buyer from a poor buyer, and although the media sales reps understand, they are not going to tell you.
4. Posting
Perhaps among the most important services that a media buying agency can provide is submitting. Many buyers won't speak to you about posting because, sadly, they do not do it. As a matter of fact, few people even know what posting is or know how it works. Here is a quick explanation.